|Ave 25's Word on the Street Blog|
|Advertising, Web Site, and Graphic Design Tips & Trends|
We just launched new branding for Dr. Emmo's Pet First Aid products and they recently appeared on the Today show as part of a segment for battling dog smells.
Ear Care Rinse was showcased on the segment showing how dogs with smelly ears can be helped. Other products in the line include Wound Care Spray Wash and Spray Gel to help clean and protect cuts and scrapes without the need to touch or wipe. An Eye Care Wash is also available.
With the tagline, Be Prepared. Everywhere.™ the Dr. Emmo's brand intends to have pet owners ready with these products on-hand before there is a need. Similar to having a first aid kit for people. Learn more at www.DrEmmos.com
Use color that pops. But be sure it makes sense.
Used correctly, color is a great way to get attention without shouting in an ad.
You also want your colors to work with the feeling of the brand (serious, fun, agressive, playful, sexy, etc.) Your colors need to work with the environment in which the ad is being placed (print, outdoor, etc).
This doesn't apply to only advertising. It's an approach for getting attention anywhere – websites, direct mail, business cards even.
Not sure how to stand out in your crowd. We can help.
I’m Lindi and I’m a new member of the creative team here at Avenue 25. My background includes formal design training and some memorable ad campaigns you’ve likely seen on billboards all over the Phoenix Valley.
I also am a hip hop dancer, volunteer at The Boys & Girls Club and have an “enormously” sweet Great Dane named Beatrix Kiddo.
If you’re looking for great design – logos, branding, collateral, trade show graphics, ads, large format, publication, packaging, web & more – I’m your girl.
1. Grab them.
A good advertisement must grab people almost immediately. It is very important that your ad can be able to grab someone who glances for just a second. Force people to take a second glance instead of simply moving on. That's when your message will get seen.
Email marketing works. We know that. But how often should you send them? Clients ask this question all the time. Until recently, our answer usually had something to do with how much time you want to devote to writing one (or hire us to do it) and either quarterly, monthly and in a few rare instances, weekly. But a 2013 study of over 2 billion emails indicates daily emails get the highest open rates, by a landslide. Check out these “open” and “click” rates of emails sent monthly, weekly and daily (compared to the overall average)… MONTHLY: opens -26.6% / clicks -37.0%. WEEKLY : opens +27.1%, clicks +50.6%, DAILY: opens +27.8%, clicks +100.3%. Assuming you are using the right subject lines, engaging design, relevant content and calls to action, sending daily emails means more business.
Avenue 25 is a top ranked boutique Phoenix web design, marketing, graphic design and advertising agency. Call us when you’re ready to take your business to the next level.
Before web design, before the internet, even before computers, most companies relied on small print ads, great copywriting and really great graphic designers to sell their product.
Arguably some of the best ads were found in the back of our favorite comic books. Perhaps you remember this one? Who wouldn’t want to buy these things? I think I did twice. Now that’s an effective ad that made the company millions.
So why do so many businesses today seem to care more about speed and cost of an advertisement than the quality of its creativity?
Avenue 25 was voted best graphic design and best phoenix web design firm. So call us when you're ready to put your marketing and advertising dollars to work.
According to an upcoming 2013 Digital Marketing Report, 20% of all search clicks were captured by 5 websites. Yes, you read that right -- a big fat FIVE websites! I bet you can guess at least three of them... Check out a sneak peak of the report at the Experian Blog.
What does this mean for you? If you want to grasp a portion of search clicks, SEO (search engine optimization) is more important than ever. Contact Avenue 25 Advertising and Design for a free search engine ranking report and see how you measure up. Avenue 25 Advertising was voted 2013 Best Phoenix Web Design, Programming and Management Firm. We are a full service, Phoenix advertising agency and graphic designers ready to take on your projects!
Voted 2013 Best Web Design, Programming & Management Firm in the Valley – Arizona Foothills Magazine
Thanks to you, Avenue 25 Advertising, Website and Graphic Design studio has been recognized as the “Best of our Valley” once again for 2013! We now proudly add Best Web Design Firm in Phoenix to our 2011 Best Graphic Design Studio title.
What do you think makes us the best? (a) our outside-the-box creative thinking (b) our technical expertise (c) our professional and fun customer service (d) our 22-year agency history or (e) all of the above. Thanks for all the support!
After more New Year’s celebrations than I care to count, I’ve discovered how to make a New Year resolution that “sticks.” Below I’m sharing some realities that I have discovered about this popular endeavor.
Reality #1 – Generic resolutions such as “Grow the Business,” and “Be a Better Person” are noble ideas, but lack focus. They’re too broad, vague and generic for most of us to be held accountable. Resolutions should be custom-fit, specific and measureable. Try something like “I’ll make three sales calls every morning before 9 am.”
Reality #2 – We have short attention spans and 365 days is a very long time. By summertime, most of us forgot we even had a resolution (or 2 or 3). If we can turn our goal into a habit, we are more likely to stick to it. This points us back to the importance of being specific with our resolution.
Reality #3 – Our small changes are more satisfying and pragmatic than the sweeping transformations we dream about. Becoming an entirely new person really only happens in movies. The rest of us need to celebrate our small victories such as making a healthy choice at lunch, facing procrastination head-on with an hour of filing or finding patience for the elderly person ahead of us in line who is making us late for our next appointment.
I accept that I will not become an new “me” this year, but with a little more focus of the immediate choices and goals within my reach, I will settle on an improved version. I suggest you do the same. Happy New Year!
Kelly Pile is the VP of Operations at Avenue 25, Advertising, Website & Design, voted 2013 Best Phoenix Web Design, Programming and Management Firm and 2011 Best Graphic Design Firm in Phoenix. We are an Arizona ad agency serving local and national businesses for over 20 years.
As a leading Phoenix web design, advertising agency, graphic design and marketing firm, we spend quite a bit of time drilling into what is and isn’t working for hundreds of clients. In the past year or so our social media team has recognized fewer connections with the fans of the Facebook pages we manage for our clients. Not all of the fans we worked so hard to develop have been receiving the posts. These are people who have asked to receive our posts.
Alas, we were not losing our minds. Facebook recently admitted “…messages now reach, on average, just 15 percent of an account’s fans. In a wonderful coincidence, Facebook has rolled out a solution for this problem: Pay them for better access.” “As their advertising head, Gokul Rajaram, explained, if you want to speak to the other 80 to 85 percent of people who signed up to hear from you, ‘sponsoring posts is important’.” (NY Observer.)
So what does this mean? After spending time and money developing your fan base and social media strategy on Facebook’s system, you will now have to pay to play. Gotcha! This is their website by the way. They make the rules.
Online marketing moves like this are to be expected. That's why your online strategy must be built on a foundation of strong, independent, customer follow-up and engagement tools such as email marketing and new customer development tools like SEO and SEM. Your web site should be designed with lead generating features and built to function as the heart of your online interaction. Need help? Give us a call, we're happy to meet with you. We love this stuff!