Word On The Street
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Branding has been one of the hot topics of the last decade. You want to communicate clearly about who you are, and what it is that makes you better than the competition. That's where a well-crafted brand can really make you stand out from the herd. But as with many things, building a good brand takes know-how and experience. If done right, it can be a huge asset to your business. But if done wrong, it can be a disaster. Here are a few examples of branding gone terribly, terribly wrong. These are all real examples being used by real businesses.
I think that’s supposed to be a mouse, but it’s definitely not the letter “u”.
No comment on this one.
Is it "Kids Exchange" or "Kid Sex Change"? This is where a little proofreading could have gone a long way. Try using spaces next time.
2012 Olympic Logo. This one doesn’t even make any sense… Bad imagery, bad concept, bad everything. And to think they paid.
£400,000 british pounds for this.
Someone please call the Humane Society.
I don’t know what’s more shocking. That someone didn’t know better, or that it actually made it onto the front of their store.
We all know how to flip among radio stations, HD radio & even pick out individual songs from iTunes... but how often are we hearing the same thing over and over again? Welcome Pandora and the Music Genome Project which creates a custom mix of music specifically tailored to your personal taste. And all this with very little effort and no cost to you! This awesome site lets you create your own "Pandora station" by entering in an artist or song. With this bit of information, Pandora goes to work to create your personal mix. It will play the song and/or artist that you enter plus others that are similar in some way (be it tempo, use of instruments, vocal style, etc.). As the music continues, you are encouraged to provide feedback - all very simple and user-friendly. A "thumbs down" on a particular song will make it stop playing immediately and offer something else based on this feedback. A "thumbs up" will encourage similar selections.
Pandora Radio is so simple to use that even the most novice computer user out there will succeed in setting up their perfect listening experience! You can set up different "stations" for different moods - just like an MP3 playlist but so much easier... you don't have to find the music, the music finds you, and then you sit back, relax and say "yay" or "nay" This is a great way to hear new music that you might like as well as old favorites.
I set up "Sting Radio" (yes, I am a huge fan!!) and was pleasantly surprised by some U2 & Dave Matthews Band songs that I hadn't heard before, as well as some good John Mayer and "In Your Eyes" by Peter Gabriel. Try it! I guarantee you will hear something you like!
The new MacBook Air has some pretty neat features that will eventually become the standard, but is it really practical today?
Apple always seems to be 2 steps ahead of everyone else when it comes to new technology and usability, but the new MacBook Air has some major limitations according to some. The fact that is has no CD/DVD drive, Firewire ports and only a single USB port leaves some folks doubting the practicality of the AIR.
The truth is that it is not meant to be a piece of equipment that you should build your business on, it is a show piece. Apple is just showing the world what is to come and the AIR is just a taste of that. So calm your worries and sit tight because some pretty coll stuff is on the way.
Let’s face it. Your teeth are one of the first things people notice about you. And having a great smile can really make a good impression. Ave 25 has been working with local cosmetic dentist Dr. Jerry Burns, to design a new radio contest that just launched today on 104.7 Kiss FM. If you want to win a $15,000 cosmetic dental makeover visit www.smileover.com/promotions and enter today. This radio contest is running for the next 3 weeks. We just launched it today and have already had a tremendous response. It just goes to show what a little well-crafted marketing can do for you.
Hello Rusty, Kelly and TEAM
The new name and image are excellent in every way. I’ve been associated with advertising and marketing for decades and cannot think of a better name and image change. You should all be very proud. I know I am…just being associated with you.
All the best -- Van
"O" is for Obama. What? Did you think it was for Oprah? She certainly understands branding. Maybe the two Os had a sit down and talked about strategy early on.
Running a presidential campaign is much akin to a fully integrated marketing campaign. It's starts with the branding. Can you see how campaigs use the other elements of a successful marketing campaign?
4) Internet Marketing
6) Public Relations
7) Project Management
8) Research and Analysis
9) Web Management
Here's some interesting reading about the brand Obama. And should you decide to jump on board, you better get ready to pony up some dough for any campaing memorabilia – collectors are getting in line to buy the stuff for big bucks on eBay!
What happened to being nice? I know I am not the only person feeling this lately. It seems like no one wants to acknowledge our fellow man anymore. Is it our busy lives now, with so much stuff hitting us each day, such as e-mails, voice mail, faxes and regular mail? Or is it the pressures of just trying to keep up in this increasingly fast-paced society? It is so nice when someone takes a few seconds out of his/her day for a quick wave of the hand. This could be as simple as acknowledging someone while driving down your street to your home or even pushing a shopping cart in a grocery store. Or try a simple smile, show some teeth. Use that whitening solution or cosmetic dentistry you paid for. How difficult is it to acknowledge someone when you walk past them and flash those pearly whites as an expression of friendliness or just plain being nice? The worst that can happen is that you make someone's day a little better.
Welcome to 2008, another exciting election year. As the field begins to dwindle and each party is zeroing in on its candidate of choice, we are bombarded with candidate messages on issues which directly touch our lives: the economy, the war, healthcare, etc. But have you ever stopped to consider their stances on technology? Love it or hate it, technology has become a central part of our lives. How does your candidate weigh in on technology? Check out this article.
I was browsing the Internet today looking for something positive to say and what I kept seeing over and over was, "listening to your customer." Research shows that only 4 percent of customers complain. The other 96 percent will just go away without voicing dissatisfaction or indicating what could have been done differently to improve the situation. An astounding 91 percent of those customers will never return. Whether it is focusing on the 4 percent of vocal customers or the 91 percent that quietly disappear, companies can revise their business practices so these customer complaints are heard and addressed. The most important thing to the total customer experience is that companies must develop, implement and execute listening strategies and repeatable methodologies that engage customers. Whether it is through a survey or face-to-face meetings with customers, a company should explore methods to collect customers' opinions and needs. But customer feedback is only one piece of the puzzle. It's what a company does with that information that is essential.
Are you smarter than a 3rd grader? This is the real question when you are trying to come up with a clever tag line or punch line. As a rule you do not want to have statements or words that are above a 3rd graders' reading and understanding level.
Ever notice how a few simple words can complete change what we think about something? Take diet sodas. Pretty much everyone knows that soda is basically just empty calories. Let?s not kid ourselves. How much blue die number 14, Potassium Benzoate or Aspartame do you really need in your daily diet? Probably none. But then someone thought to throw in the word diet. Suddenly people think "hey, it says diet so drinking this must actually cause me to lose weight!" Never mind that it never actually said that there was anything good for you in it. Let's face it ? you're still drinking a candy bar; only this candy bar is slightly less bad for you than the regular (a.k.a. "Classic") candy bar. Yes, words are a powerful thing.
See a couple hot girls going at it and you're sure to get any red-blooded guy's attention.
But is it more than just a cheap advertising ploy? Are you going to remember what the product is? Maybe. So, what's the reader going to do after seeing the ad? My guess is feverishly scan the page for the "want to see more?" URL teaser to see a little more of what's not fit to publish - little as that might be.
Ironic Side Note: after blowing their budget on models, photography and ad placement, it seems there was nothing left for building a website.
I could go on about how similar to the iPhone this phone is, but I wonÂ?t, I'Â?ll simply summarize it by saying that I have an iPod Touch, and I love it, but I think this Garmin Nuvifone would more than fill the smartphone void in my digital life.
It has a proprietary Garmin OS, HSDPA, Quad-band GSM, WiFi, Bluetooth, GPS, and a 3.5Â? touchscreen (not sure if its multi-touch, but that definitely is the same size screen as the iPhone). The interface is completely touch based, it has 4 primary functions, web browsing, messaging, phone calls, and navigation, and from the sounds of it, it does them all quite well. It is also heavily integrated with Google, specifically in relation to navigational tasks.
Due out Q3 2008. Ka-ching!
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