Word On The Street
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"O" is for Obama. What? Did you think it was for Oprah? She certainly understands branding. Maybe the two Os had a sit down and talked about strategy early on.
Running a presidential campaign is much akin to a fully integrated marketing campaign. It's starts with the branding. Can you see how campaigs use the other elements of a successful marketing campaign?
4) Internet Marketing
6) Public Relations
7) Project Management
8) Research and Analysis
9) Web Management
Here's some interesting reading about the brand Obama. And should you decide to jump on board, you better get ready to pony up some dough for any campaing memorabilia – collectors are getting in line to buy the stuff for big bucks on eBay!
What happened to being nice? I know I am not the only person feeling this lately. It seems like no one wants to acknowledge our fellow man anymore. Is it our busy lives now, with so much stuff hitting us each day, such as e-mails, voice mail, faxes and regular mail? Or is it the pressures of just trying to keep up in this increasingly fast-paced society? It is so nice when someone takes a few seconds out of his/her day for a quick wave of the hand. This could be as simple as acknowledging someone while driving down your street to your home or even pushing a shopping cart in a grocery store. Or try a simple smile, show some teeth. Use that whitening solution or cosmetic dentistry you paid for. How difficult is it to acknowledge someone when you walk past them and flash those pearly whites as an expression of friendliness or just plain being nice? The worst that can happen is that you make someone's day a little better.
Welcome to 2008, another exciting election year. As the field begins to dwindle and each party is zeroing in on its candidate of choice, we are bombarded with candidate messages on issues which directly touch our lives: the economy, the war, healthcare, etc. But have you ever stopped to consider their stances on technology? Love it or hate it, technology has become a central part of our lives. How does your candidate weigh in on technology? Check out this article.
I was browsing the Internet today looking for something positive to say and what I kept seeing over and over was, "listening to your customer." Research shows that only 4 percent of customers complain. The other 96 percent will just go away without voicing dissatisfaction or indicating what could have been done differently to improve the situation. An astounding 91 percent of those customers will never return. Whether it is focusing on the 4 percent of vocal customers or the 91 percent that quietly disappear, companies can revise their business practices so these customer complaints are heard and addressed. The most important thing to the total customer experience is that companies must develop, implement and execute listening strategies and repeatable methodologies that engage customers. Whether it is through a survey or face-to-face meetings with customers, a company should explore methods to collect customers' opinions and needs. But customer feedback is only one piece of the puzzle. It's what a company does with that information that is essential.
Are you smarter than a 3rd grader? This is the real question when you are trying to come up with a clever tag line or punch line. As a rule you do not want to have statements or words that are above a 3rd graders' reading and understanding level.
Ever notice how a few simple words can complete change what we think about something? Take diet sodas. Pretty much everyone knows that soda is basically just empty calories. Let?s not kid ourselves. How much blue die number 14, Potassium Benzoate or Aspartame do you really need in your daily diet? Probably none. But then someone thought to throw in the word diet. Suddenly people think "hey, it says diet so drinking this must actually cause me to lose weight!" Never mind that it never actually said that there was anything good for you in it. Let's face it ? you're still drinking a candy bar; only this candy bar is slightly less bad for you than the regular (a.k.a. "Classic") candy bar. Yes, words are a powerful thing.
See a couple hot girls going at it and you're sure to get any red-blooded guy's attention.
But is it more than just a cheap advertising ploy? Are you going to remember what the product is? Maybe. So, what's the reader going to do after seeing the ad? My guess is feverishly scan the page for the "want to see more?" URL teaser to see a little more of what's not fit to publish - little as that might be.
Ironic Side Note: after blowing their budget on models, photography and ad placement, it seems there was nothing left for building a website.
I could go on about how similar to the iPhone this phone is, but I wonÂ?t, I'Â?ll simply summarize it by saying that I have an iPod Touch, and I love it, but I think this Garmin Nuvifone would more than fill the smartphone void in my digital life.
It has a proprietary Garmin OS, HSDPA, Quad-band GSM, WiFi, Bluetooth, GPS, and a 3.5Â? touchscreen (not sure if its multi-touch, but that definitely is the same size screen as the iPhone). The interface is completely touch based, it has 4 primary functions, web browsing, messaging, phone calls, and navigation, and from the sounds of it, it does them all quite well. It is also heavily integrated with Google, specifically in relation to navigational tasks.
Due out Q3 2008. Ka-ching!
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