Word On The Street
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For most clients...as Jack Nicholson once said “You can’t handle the truth!” (Watch this short YouTube video to see the truth.) How does 6 to 18 months grab you? You can’t just have a website designer make a site for you and expect to find it on Google. You need an SEO specialist and it still takes time.
With a good SEO company, your site could be on page one of Google within a few months for certain keywords if your keywords are in your domain name and the competition isn’t like the last Suns/Lakers game. But that's just for words in your domain name, other keywords will take more effort and time. The most difficult aspect to overcome is Google's “age of site” issue. Not only do they want to rank older sites first, but your site must be optimized with your desired keywords for a serious length of time before they’ll give it credibility. (Please note that Yahoo and Bing have different algorithms and ranking is generally much faster. But with 70% of the search market, Google is by far the best traffic source.)
It also takes a LOT of continuous work to make your site rank well. During this time consuming adventure, you will experience such things as instant high ranking followed by a large drop in ranks (a little joke Google plays.) Then it’s a slow, steady climb with intermittent, unexplainable stagnations and dips here and there. Finally, there will be a sudden quick climb to page one and a battle for top positions.
What do we charge to go to SEO war for you? First there is a setup fee of $1200 to $5000, and there is a monthly charge of $1200 to $3500 (and we’re on the low side.) Actual fees depend upon how many pages you want optimized, how many search phrases you want optimized for, the competition for those words and how hard you want us to work to get you there and keep yo...
Social media is the latest marketing buzz word. But what is it and do you need it? Over the course of the next few weeks, I will be writing this Leveraging Social Media column to help you understand the differing values of the major social media sites as they relate to marketing your business. Businesses small and large are scrambling to hit the social media landscape, but honestly, most just don’t know what they’re doing. They’ll insist they need a Facebook and Twitter presence, but don’t know why. The purpose of this column will be to provide you with a clear understanding of these tools so you can choose the one(s) right for you. What Is Social Media Marketing? Social media is simply a different way of connecting with your customer. It is a more personal connection which takes place on a website. It all started with internet website blogging then sites like Twitter, Facebook, YouTube and LinkedIn popped up. Now companies can virtually “talk” with their customers on a personal level through one of these sites. Visitors or “friends” of a company page usually expect some kind of special deal or discount for being a “friend” of the brand. It’s also a good place to meet with other people who share your love for a brand. The “talk” can be through the typed conversation, short article, a few words or even through video. Where does Social Media Marketing fit in with your corporate marketing department? Because of the necessary constant flow of text and the need for proficient writing skills, I see social media as an arm of the public relations department which must work closely with the promotions department. Larger corporations may appoint a person or people to act as the “voice” or “personality” of the organization through one or more of the organization’s social media sites. Or they might hire a social media marketing company like Avenue 25 to either provide these full services or for consulting. Although social media marketing is in its infancy, it is very effective when handled properly. Marketing professionals around the world are still trying to forecast the ...
"When two men in business always agree, one of them is unnecessary."
--William Wrigley Jr.
Back in my beautiful home state of Michigan, Hyunjin Song and Norbert Schwarz of the University of Michigan Psych. Department did a little research. Three studies were conducted in which various students read instructions printed in either an easy to read font or a hard to read font. The easy to read 12 point Arial font was used and hard to read fonts Brush and Mistral were used for comparison. One set of instructions was for an aerobic exercise and the other was a recipe for making a Japanese Roll. After reading the instructions, the participants were asked how long they thought it would take to learn the exercise or to make the Japanese Roll. Get this, the participants who received the instructions written in a hard to read font believed it would take them 59% (Brush) and 83% (Mistral) longer than did the people who read the instructions in the easy to read font (Arial.) Just as important is that they also thought it would require more skill and were less willing to engage in the activity.
But before you go rushing off to change everything in your system to Arial, don't. Arial might be a fine choice for some applications, like this blog for instance, but certainly not for others. There are numerous things to consider ...
Luck is a dividend of sweat. The more you sweat, the luckier you get. - Ray Kroc - McDonalds CEO who created the most successful fast food chain in history.
Call Avenue 25 to make your business successful. We provide Phoenix web design, internet marketing, advertising and graphic design services to local and national businesses of all size.
About 95% of the world’s consumers live outside the United States. So what are you waiting for? Here are 3 more good reasons to consider going global.
Diversification Successful business professionals know the best method for managing risk is diversifying your customer portfolio. For instance, you can sell mittens in the U.S. for only part of the year. But add the Australian market and you’ve got a year-round gig.
It’s not that difficult. You already have a computer and a website. With a few modifications to your site, it’s likely you’ll be most of the way there. And the small business barriers are typically more perception than reality. The skills you already have will translate internationally much better than you think. Check out resources like Export.gov and the National Export Initiative for more details.
Opportunity awaits in developing countries. Many developing countries are eager to partner with U.S. small businesses to benefit from our exciting innovations and business sense. To learn more about developing international opportunities in these countries visit government sites like Export.gov, ustr.gov and helpful private sector sites like a section on the FedEx website believe it or not.
And when you are ready to make an impact, remember that Avenue 25 is a Phoenix web design, advertising and graphic design studio equipped to handle all of your marketing needs.
The Exchange Bar & Grill in New York opened last week adding a unique marketing gimmick to drink and menu prices. Patrons watch a ticker across the bar much like a stock exchange ticker that shows fluctuating menu prices on types of beer as moment to moment demand forces them to change, much like the stock market. So a glass of Guinness could start at $6 then fluctuate anywhere from a high of $8 to a low of $4 according to its popularity.
Sounds like fun to this Phoenix ad agency and web design team. Do you think this justifies a special “research” trip to New York?
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