Word On The Street
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You mean there's the difference? Most people don't realize it but there is a big difference. So let's get you up to speed.
Web site DESIGNERS are like the artists of the web world. They're the creative ones who like to design the look of the web site. They also can and do create basic web sites using basic coding languages like html, flash and CSS (cascading style sheets.) However, most web site designers draw the line at that. They don't like to do heavy coding or complex sites and either avoid it or do a bad job at it.
Web site DEVELOPERS are like the computer programmers of the web world. Web site developers are (or should be) deeply knowledgeable about many additional coding languages beyond a web site designer. They love heavy coding and are typically more mathematically-minded. But most lack the creativity of a web site designer. If you need an online software developed or have a web site that needs elements like e-commerce, integrated databases, security, search capabilities, etc., then you will need a web site developer.
If you're looking for both, then you might need to hire both or hire one and he or she will usually find someone to do the work on your site that they are unable to do. Where people run into trouble is when their web site designer or developer tries to do both but lacks the expertise to do a good job at both. More often than not, the results are disasterous. If you can find an accomplished web site designer who is also an accomplished web site developer, consider yourself very lucky and count on the job being done right, on-time and within the price quoted. Also count on paying more for the project. But with web sites, you almost always get what you pay for and the extra cost up front will save you enormous headaches and more money in the long run. Read More Print RSS
"A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable."
- Bernice Fitz-Gibbon ( Former copywriter, Gimbels Department Store)
Young men 18 to 34 are receptive to online ads and can recall about half of the ads they see on the Web, according to research released today from Break Media.
The company found that 47% of online men in that demographic have purchased a product or service after seeing an online ad. Break’s network of sites includes several male-skewing Web destinations, so the company has a vested interest in promoting the effectiveness of ads targeted to young men. Still, the research is valuable as it also points to broader trends in online programming for men.
For instance, 59% of young men notice ads, 35% like ads that allow them to play a game and 34% like ads that allow them to participate in a contest. In addition, 69% say they can’t live without the Internet, compared with 31% for television, while 40% use the Internet for more than 22 hours a week and one third say they can’t live without online entertainment.
But young men say they won’t sacrifice real women for women they meet on the Web. The study reported that 79% would rather meet a woman out on the town than online and 71% prefer a date with a “hot girl” to a poker game with the boys.
Study conducted by research firm Hall and Partners.
The e-newsletter is arguably the most immediately effective marketing tool available today. And it's inexpensive, and controllable, and keeps you in front of your prospects, and is strong for branding, and provides instant results, and is perfect for promotions, and, and, and...... The gist of it is, if you don't currently have a weekly, monthly or quarterly newsletter, you're missing the boat. But don't panic just yet. Do it today and you'll thank us tomorrow!
There is a lot of research and information out there about how to create an effective e-newsletter. The good news is, Avenue 25 is on top of it all and we're even one of the teams contributing to the research. So if you want it done right and handled professionally, give us a call. However, should you decide to go it alone, here are 8 basic pieces of advice: 1. Use a good third-party e-newsletter system such as ConstantContact.com. 2. Add photos and graphics to create interest 3. Limit the number of articles 4. Write articles that pertain to your business but are interesting to people outside your industry 5. Keep the articles to one or two short paragraphs 6. Lead people to your website by posting the rest of an article on your website with a "read more" link on the newsletter. 7. Add a promotion to your newsletter 8. Add a link on the home page of your website for people to register to receive your newsletter - NOW GET MOVING!
Here's the latest in ad technology. These new high-tech video billboards use face recognition style technology to learn what people like and to better market to you. (Watch this video.) A scanning device reads passing faces and knows if someone is looking at the monitor, what part of the ad they are looking at, for what length of time, when they turn their head, etc. The data is instantly streamed back to a central computer. Simply from an analytic standpoint, such a tool is nothing less than groundbreaking! Where this technology could potentially go is breathtaking!
You might not love the ads, but they're effective! These are the summer's best according to MRI Starch Communications, a specialist in print-advertising research who has developed an "engagement score" to help identify the best-performing print ads out there. The score combines the percentage of readers who noticed a given ad and the percentage that read at least half of it. Read below each ad for their reasoning about why each ad is so effective. MRI Starch considered 694 one-page and two-page ads with a minimum of 50 words. It then selected the top ads in each of 12 major categories. All selected ads were thoroughly read by over half of those who initially noticed the ad.
Those big brands wouldn't have gotten where they are without big advertising. So just how much do some of them plan to spend on advertising in '08?
Here 's a good cross-section: Outback Steakhouse ($80 million), Kellogg ($1.3 billion), Ford (1.4 billion), GM ($2.3 billion), PetsMart ($45 million), Old Navy ($200 million), Procter & Gamble ($3.6 billion), Verizon ($2.5 billion), Pepsico ($1.4 billion), Walt Disney Co. ($1.3 billion).
Back in 2005, Amazon CEO Jeff Bezos predicted online buying would be 10% to 15% of retail. So far, that horse hasn’t left the gate. The U.S. Commerce Department says e-commerce sales are currently less than 4% of total
New research shows us the “power of the website” for retailers. Nielsen found that 80% of people who purchased electronics at brick and mortar stores, visited the store’s website first. So we’re doing our window shopping on the internet when the boss isn’t looking and then running out to the store to buy it. Other researchers like ComScore, and BigResearch have more studies to validate this pattern across lots of key categories. The good news is that the internet isn’t running brick and mortar stores out of business like many predicted. The bad news is, if you don’t already have a professionally planned, developed and well-marketed website, you’re the punch-line (and probably not a client of ours.) Better give us a call while you still can.
Marketing to Teens & Tweens Just Got Cooler!
Major retailers like Kohl’s, Sears and JC Penney are trying new ways to reach our kids and teens where they live -- on a computer in their own little virtual worlds. If you have kids, then you know whereof I speak. On websites like Stardoll.com, There.com and Zwinky.com our teens and tweens create an avatar (virtual person) to look like themselves and live out life in a virtual world. Here they own virtual houses, drive virtual cars, have virtual friends and buy “virtual” things like clothing from Kohl’s Abbey Dawn Collection, designed by singer Avril Lavigne. It really is marketing genius. It’s a terrific and affordable place to test a new product or brand and encourage trial. Kids love this virtual world stuff. At least mine and several million other American kids do. Think about it…your daughter spends $1 to $5 in virtual “Stardollars” (purchased with Mom and Dad’s real dollars) for a cute new outfit for her avatar. If she likes it, she can also click on a link to the real Kohl’s website and buy the real deal with the rest of Mom and Dad’s real money.
How effective is it? In its first 16 days, Kohl's Stardoll (virtual) boutique logged some 2.2 million visits and sold 1.8 million items. Kohls.com lured 97,000 visitors who clicked through from the boutique site. Retailers are also buying billboards in the virtual world advertising their virtual stores. Som...
"The good ideas are all hammered out in agony by individuals, not spewed out by groups (committees)." -- Charles H. Brower, Former President BBDO --------------- (Avenue 25's selected quotes from ad agencies, website designers, website developers, graphic designers, web design professionals, search engine marketing pros, business leaders, marketing consultants, web design critics, advertising professionals, interesting people from Phoenix, Arizona, to New York, NY and around the world, our mothers and anyone else we like.)
The winner of our free Ipod give away is Ian Manalastas. Ian, a multimedia developer and operations manager, lives in Scottsdale, AZ with his wife and 3 daughters. We held the winning drawing on Friday afternoon, July 25. Ian's name was drawn from a list of 95 entries. The contest was part of an open house to celebrate 17 years of marketing and advertising in Phoenix. This was also the official unveiling of our new agency identity. Thanks to everyone who came by to visit, have a hot dog, or just say hi.
"If you want something done, ask a busy person to do it. " -- Lucille Ball --------------- (Avenue 25's selected quotes from ad agencies, website designers, website developers, graphic designers, web design professionals, search engine marketing pros, business leaders, marketing consultants, web design critics, advertising professionals, interesting people from Phoenix, Arizona, to New York, NY and around the world, our mothers and anyone else we like.)
Most sources state General Motors Corporation, but when I was at the Chicago Auto Show, a Yukon Denali announcer asked such a question and when no one could answer correctly, stated: Grabowsky Motor Corporation.
Car manufacturers have generally been around for a long time and most have gone through several owners and to stay current - several logo revisions as well. Here's a great list of some of the big guys. Who knew the BMW criss-cross is based on the Luftwaffe airplane propeller? Thanks to www.neatorama.com.
"640K ought to be enough for anybody." -- Bill Gates, Founder of Microsoft --------------- (Avenue 25's selected quotes from ad agencies, website designers, website developers, graphic designers, web design professionals, search engine marketing pros, business leaders, marketing consultants, web design critics, advertising professionals, interesting people from Phoenix, Arizona, to New York, NY and around the world, our mothers and anyone else we like.)
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