"O" is for Obama. What? Did you think it was for Oprah? She certainly understands branding. Maybe the two Os had a sit down and talked about strategy early on.
Running a presidential campaign is much akin to a fully integrated marketing campaign. It's starts with the branding. Can you see how campaigs use the other elements of a successful marketing campaign?
4) Internet Marketing
6) Public Relations
7) Project Management
8) Research and Analysis
9) Web Management
Here's some interesting reading about the brand Obama. And should you decide to jump on board, you better get ready to pony up some dough for any campaing memorabilia – collectors are getting in line to buy the stuff for big bucks on eBay!