Branding has been one of the hot topics of the last decade. You want to communicate clearly about who you are, and what it is that makes you better than the competition. That's where a well-crafted brand can really make you stand out from the herd. But as with many things, building a good brand takes know-how and experience. If done right, it can be a huge asset to your business. But if done wrong, it can be a disaster. Here are a few examples of branding gone terribly, terribly wrong. These are all real examples being used by real businesses.
I think that’s supposed to be a mouse, but it’s definitely not the letter “u”.
No comment on this one.
Is it "Kids Exchange" or "Kid Sex Change"? This is where a little proofreading could have gone a long way. Try using spaces next time.
2012 Olympic Logo. This one doesn’t even make any sense… Bad imagery, bad concept, bad everything. And to think they paid.
£400,000 british pounds for this.
Someone please call the Humane Society.
I don’t know what’s more shocking. That someone didn’t know better, or that it actually made it onto the front of their store.