Okay, so you have a great web design. Now you’re wondering where the business is. “Build it and they will come” as Kevin Costner believed in the movie Field of Dreams is a common misconception among those with little or no website experience. So here’s an abridged step by step lesson on web design and internet marketing.

1. Pay for a good web design structured to keep people on your site and to collect leads from them. A bad site can kill your business. So tell your nephew “thanks but no thanks.”

2. Have an analytics program installed on your site, such as Google Analytics (free). This tells you everything you need to know about the people visiting your site.

3. Pay a professional to do SEO (search engine optimization) for your site. This is what brings it up on the first page of Google “naturally” when someone is looking for your “custom tennis shoe laces.” SEO is a specialty and most web designers aren’t also SEO professionals but might tell you they “can do SEO.” Not what I mean. Professional SEO will cost you a monthly fee of $500 to $5000.

4. Until your SEO pays off, run a Google PPC (pay-per-click) campaign on Google Adwords. Do it yourself or pay the SEO professional to do it for you. You are essentially paying to appear at the top of Google when someone enters your keywords. You can be at the top within the day. But Google charges you every time someone clicks on your link. So just do this until your SEO campaign gets you top 3 listings “naturally” for your keywords. This could take many months.

5. Run a monthly email campaign.

Avenue 25 in Phoenix, Arizona provides web design, search engine optimization, internet marketing, pay-per-click and email campaigns. We are also a full service graphic design and advertising studio.