Okay, so you have a great web design. Now you’re wondering where the business is. “Build it and they will come” as Kevin Costner believed in the movie Field of Dreams is a common misconception among those with little or no website experience. So here’s an abridged step by step lesson on web design and internet marketing.

1. Pay for a good web design structured to keep people on your site and to collect leads from them. A bad site can kill your business. So tell your nephew “thanks but no thanks.”

2. Have an analytics program installed on your site, such as Google Analytics (free). This tells you everything you need to know about the people visiting your site.

3. Pay a professional to do SEO (search engine optimization) for your site. This is what brings it up on the first page of Google “naturally” when someone is looking for your “custom tennis shoe laces.” SEO is a specialty and most web designers aren’t also SEO professionals but might tell you they “can do SEO.” Not what I mean. Professional SEO will cost you a monthly fee of $500 to $5000.

4. Until your SEO pays off, run a Google PPC (pay-per-click) campaign on Google Adwords. Do it yourself or pay the SEO professional to do it for you. You are essentially paying to appear at the top of Google when someone enters your keywords. You can be at the top within the day. But Google charges you every time someone clicks on your link. So just do this until your SEO campaign gets you top 3 listings “naturally” for your keywords. This could take many months.

5. Run a monthly email campaign.

Avenue 25 in Phoenix, Arizona provides web design, search engine optimization, internet marketing, pay-per-click and email campaigns. We are also a full service graphic design and advertising studio.

It's tough to break into this business. The things you need are a college degree, a few good internships, a portfolio of your relevant work, an attitude that says "I love this stuff," and face to face meetings with recruiters looking for someone just like you. The first part is up to you, but here's a hot lead on some big advertising agencies, marketing firms, media companies and web design recruiters on the prowl.

Mosaic Career Fairs 2010 is sponsored by Leo Burnett USA, The Walt Disney Co., and Gannett and USA TODAY. Last year, hundreds of college students from across the country and representatives from more than 60 of the top advertising, marketing and media companies in the country participated. Registration is free for students and recruiters. Recent graduates can also attend, so buy those airline tickets and get moving!

Here are the dates and links: Feb. 4 Draftfcb, New York; Feb 19,Walt Disney Co., Anaheim; Feb. 24, Leo Burnett, Chicago; Mar. 4, USA Today, McLean, VA.

GOOD LUCK!   Avenue 25 is one of the top Phoenix advertising agencies, Phoenix web design, graphic design and a leading Phoenix internet marketing firm.

We are only a leading Phoenix web design firm and Phoenix internet marketing agency, because web design, development and internet marketing is our passion! For almost 20 years we have been contributing to the latest advancements in web development, and web design, not because we have to, but because we can. Believe me, it’s never dull around here. Every day at work is like recess to us. But our clients love us because they know we’re on top of things and will always be pushing them up the ladder.

We provide the latest advancements in web design Phoenix businesses and national and international organizations need to stay ahead of their industry. Every website we create is a custom web design with custom developed elements to make the website as “sticky” as possible. This means visitors will find the website interesting and want to stay and explore. That creates customers.

The goal of every site we develop is ROI. Any way you look at it, a website is a marketing tool. When done poorly it can do serious harm to a business. However, when developed thoughtfully, creatively, with strong marketing elements and when expertly and strategically optimized for search engines, your website can launch your business to the forefront of the industry with a small investment. This is what we’re known for. This is why we’re recognized as one of the top Phoenix web design and Phoenix internet marketing firms in the Valley.

You may have heard by now that Google intends to add website load time to its ranking algorithm in 2010. That means if your website doesn’t live up to Google’s speed requirements, you could lose your Google position. Google would like web pages to be 100k or less in size. Although speed isn’t the only ranking factor, this has big implications.

“So what” you say? Consider that handcuffs are now being placed on our Phoenix web designers, internet marketing firms and website designers everywhere. Sometimes just the CSS files of a page can be almost 100k in size. Almost any site that uses more than a splash of Flash, Javascript or anything other than just plain text could be penalized. Hey, don’t we already have online yellow page directories? Don’t get me wrong, I like Google, but it sure looks like they are trying to dictate how they want websites to be built rather than just listing what websites are out there. Shouldn’t they be encouraging online creativity and new developments?

Avenue 25 is one of the leading Arizona advertising agencies. Unparalleled customer service, creative design and internet marketing have always been our strong points. We're the leading graphic designer Phoenix has to offer, and we are also ranked as a top web designer Phoenix Arizona has to offer.

Ask any local country listener for the best voice in the Valley and you'll hear "Big Shoe Stu!" He's the voice of country but without the accent. That's just part of what makes him our favorite local male vo talent. The rest is his creativity, experience, ability to "make it happen" when you need it (usually yesterday,) his high-tech, in-home sound "STU"dio, and his uncanny ability to come up with any voice or dialect you need on command. So how do we win those awards? Amazing talent like Big Shoe Stu Evans!

Now we don't usually gush, but this guy is GOOD! And he really does wear a size 15 shoe! Just between you and us...here's his number 602-692-8688. (You'll thank us for this one.) 

Avenue 25 is a full service Arizona advertising agency, Phoenix internet marketing company and web development firm since 1991.

Ever wonder how those images got to be at the top of a Google search page? Depending upon the search words, Google will often times display several related photos out of the billions it has discovered. When you click on one of these images, you will be taken to that website. Here's how to do it. You don't have to be a web developer or internet marketing pro, but you will need to know a bit more than the average Joe.

1. Create a file name for the image that uses the key words and separate the words with a hyphen. Here roulette-wheel.jpg would be good.

2. Create an appropriate Image Alt attribute and Title attribute using the same key words such as <img src="roulette-wheel.jpg" alt="Roulette Wheel" title="Roulette Wheel">.

3. Google likes big images so make it a respectable size and add the size information to the Image Tag. It might look like this: <img src="roulette-wheel.jpg" alt="Roulette Wheel" title="Roulette Wheel" width="500" height="350">.

4. Content near the image is important, so make sure the words Roulette Wheel are near the image.

5. Finally, optimize the rest of your web page for those keywords for best results.

SEE YOU AT THE TOP!

Avenue 25 has been named as one of the top three Phoenix web design firms. Our services include Phoenix internet marketing, website design and development, graphic design, online Phoenix software development and full advertising services.

Gotta love it when a prospective client tells you he called 2 of your current clients and heard such rave reviews that he didn't need to call anyone else!

Thanks guys!

Businesses slash budgets in a recession, but this creates a dilemma: Spending MORE on marketing in a down-turn can help a company come out ahead when the economy picks up again.

A recent study from Hurwitz & Associates, shows a correlation between small businesses that are doing well and greater marketing spending. Almost two-thirds of small businesses that increased their marketing spending are seeing increased revenues. Of course 80% of businesses who aren’t increasing their marketing spending are seeing flat or decreased revenues. Go figure! What are these businesses doing? The survey showed small businesses shifting marketing initiatives toward cheaper digital media and away from traditional channels. The top three marketing tools used were search engine optimization (SEO), email newsletter campaigns, and social media marketing.

What should you do? Every business is unique, so our recommendation is to come in for a free one hour consultation. We’ll talk about your current business situation, take a look at your website, advertising, internet marketing and search engine ranking and whatever else needs looked at. We’ll do some brainstorming with you and give you our best advice, even if you don’t use our services. Just pick up the phone and call us. It could be the best decision you make this year.

Avenue 25 is a leader in internet marketing Phoenix web design Phoenix, Arizona advertising agencies and search engine optimization. Our services also include email newsletter campaigns and social media marketing. We have the top graphic designer Phoenix has to offer, our advertising services and our web design team is second to none. Call us today.

Good + Fast = Expensive

Choose good and fast and we will postpone every other job, cancel all appointments and stay awake for days until your job is done. But, don't expect it to be cheap.

---

Good + Cheap = Slow

Choose good and cheap and we will do a great job for a discounted price, but be very patient until we have a free moment from paying clients.

---

Fast + Cheap = Inferior

Choose fast and cheap and expect a no-glitz, bare bones job delivered on time. You truly get what you pay for, and in our opinion this is the least favorable choice of the three.

Importance has to do with results. If something is important, it contributes to your mission, your values, your high priority goals. But if we don't have a clear idea of what is important, of the results we desire in our lives (and business,) we are easily diverted into responding to the urgent. - Excerpt from THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE