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Ave 25's Word on the Street Blog |
| Advertising, Web Site, and Graphic Design Tips & Tricks | |
![]() Posted By Rusty- President/CEO on March 3, 2010
Here are 8 simple steps you can take to increase your ranking on Google. Doing any one of them should help. Doing them all, might just take you to the top if there’s little competition. Although these are amateur SEO techniques, you’d be surprised at the number of website designers who don’t know them. (Note to our SEO customers: Please don’t call us when you notice we didn’t do these things to your site. Our professional SEO and internet marketing services employ much more complex and effective strategies.) STEP 1: Find 3 or 4 of Google’s most searched phrases for the goods or services your business offers by using Google’s keyword tool website. STEP 2: Make pages on your website using your chosen search phrases as the “long-tail” url for those pages. For example: www.abcproducts.com/cheapbaseballhats STEP 3: Write text for each page using your selected keyword or key phrase many times but not more than about 5% of the time. Use it in plural form too. Write numerous short sentences and several short paragraphs. STEP 4: Use the search phrase in at least one headline text and at least once near the top of the page. STEP 5: Every important page of your website should include text links to all the other important pages using their keywords or phrases as the link text. STEP 6: Add all your website’s pages to your menu bar using their keywords or phrases. If not at the top, then design a small footer menu at the bottom of each web page. STEP 7: Make sure all images on each page have text alt tags that using the keyword or phrase. STEP 8: Add a “Links” page where you can list other relevant websites for your visitors. Search for related websites out there who are on page one of Google, then send them an email asking if they would post your link on their site and you will do the same for them. (Ignore negative things you hear about “reciprocal linking.” If it’s a good, relevant site, Google will reward you.) Avenue 25 is the leading Phoenix internet marketing and website design firm. We also rank as one of the top phoenix advertising agencies and graphic design studios. Give us a call, we do it all! ![]() ![]() ![]() Posted By Rusty- President/CEO on February 11, 2010
Most online advertising is sold by “impressions,” which is the number of times a web page is visited. For example, if one person visits the home page of a website five times, that would count as five impressions. But how many times has this person actually seen your ad? That’s what you want to know. One study found that an ad placed above the fold is visible to 100% of site visitors, but only 60% of them actually see it. (Above the fold is the area of the page you see without having to scroll down.) Another eye-tracking study found that even though almost 70% of visitors might visit a page “below the fold” only about 25% of visitors actually see the ads down there. It’s important to understand that this particular information does not take into account the website's design, or any particular web designs or ad designs for that matter, which could greatly influence results. Testing your specific web site(s) would be necessary in order to provide detailed information in this regard. However what's provided here is good, general food for thought when purchasing your online advertising. Contact us if you are interested in having Avenue 25 perform eye tracking research on your website. Although this type of research might be cost prohibitive for some, it is considered a necessity when developing sites for larger organizations. Avenue 25 is considered one of the top three Phoenix web designers and internet marketing firms in Arizona. We provide full advertising, graphic design, video and web development services all in one place. ![]() ![]() ![]() Posted By Rusty- President/CEO on January 19, 2010
Okay, so you have a great web design. Now you’re wondering where the business is. “Build it and they will come” as Kevin Costner believed in the movie Field of Dreams is a common misconception among those with little or no website experience. So here’s an abridged step by step lesson on web design and internet marketing. 1. Pay for a good web design structured to keep people on your site and to collect leads from them. A bad site can kill your business. So tell your nephew “thanks but no thanks.” 2. Have an analytics program installed on your site, such as Google Analytics (free). This tells you everything you need to know about the people visiting your site. 3. Pay a professional to do SEO (search engine optimization) for your site. This is what brings it up on the first page of Google “naturally” when someone is looking for your “custom tennis shoe laces.” SEO is a specialty and most web designers aren’t also SEO professionals but might tell you they “can do SEO.” Not what I mean. Professional SEO will cost you a monthly fee of $500 to $5000. 4. Until your SEO pays off, run a Google PPC (pay-per-click) campaign on Google Adwords. Do it yourself or pay the SEO professional to do it for you. You are essentially paying to appear at the top of Google when someone enters your keywords. You can be at the top within the day. But Google charges you every time someone clicks on your link. So just do this until your SEO campaign gets you top 3 listings “naturally” for your keywords. This could take many months. 5. Run a monthly email campaign. Avenue 25 in Phoenix, Arizona provides web design, search engine optimization, internet marketing, pay-per-click and email campaigns. We are also a full service graphic design and advertising studio. ![]() ![]() ![]() Posted By Rusty- President/CEO on January 7, 2010
It's tough to break into this business. The things you need are a college degree, a few good internships, a portfolio of your relevant work, an attitude that says "I love this stuff," and face to face meetings with recruiters looking for someone just like you. The first part is up to you, but here's a hot lead on some big advertising agencies, marketing firms, media companies and web design recruiters on the prowl. Mosaic Career Fairs 2010 is sponsored by Leo Burnett USA, The Walt Disney Co., and Gannett and USA TODAY. Last year, hundreds of college students from across the country and representatives from more than 60 of the top advertising, marketing and media companies in the country participated. Registration is free for students and recruiters. Recent graduates can also attend, so buy those airline tickets and get moving! Here are the dates and links: Feb. 4 Draftfcb, New York; Feb 19,Walt Disney Co., Anaheim; Feb. 24, Leo Burnett, Chicago; Mar. 4, USA Today, McLean, VA. GOOD LUCK! Avenue 25 is one of the top Phoenix advertising agencies, Phoenix web design, graphic design and a leading Phoenix internet marketing firm. ![]() ![]() ![]() Posted By Rusty- President/CEO on December 23, 2009
We are only a leading Phoenix web design firm and Phoenix internet marketing agency, because web design, development and internet marketing is our passion! For almost 20 years we have been contributing to the latest advancements in web development, and web design, not because we have to, but because we can. Believe me, it’s never dull around here. Every day at work is like recess to us. But our clients love us because they know we’re on top of things and will always be pushing them up the ladder. We provide the latest advancements in web design Phoenix businesses and national and international organizations need to stay ahead of their industry. Every website we create is a custom web design with custom developed elements to make the website as “sticky” as possible. This means visitors will find the website interesting and want to stay and explore. That creates customers. The goal of every site we develop is ROI. Any way you look at it, a website is a marketing tool. When done poorly it can do serious harm to a business. However, when developed thoughtfully, creatively, with strong marketing elements and when expertly and strategically optimized for search engines, your website can launch your business to the forefront of the industry with a small investment. This is what we’re known for. This is why we’re recognized as one of the top Phoenix web design and Phoenix internet marketing firms in the Valley. ![]() ![]() ![]() Posted By Rusty- President/CEO on December 10, 2009
You may have heard by now that Google intends to add website load time to its ranking algorithm in 2010. That means if your website doesn’t live up to Google’s speed requirements, you could lose your Google position. Google would like web pages to be 100k or less in size. Although speed isn’t the only ranking factor, this has big implications.“So what” you say? Consider that handcuffs are now being placed on our Phoenix web designers, internet marketing firms and website designers everywhere. Sometimes just the CSS files of a page can be almost 100k in size. Almost any site that uses more than a splash of Flash, Javascript or anything other than just plain text could be penalized. Hey, don’t we already have online yellow page directories? Don’t get me wrong, I like Google, but it sure looks like they are trying to dictate how they want websites to be built rather than just listing what websites are out there. Shouldn’t they be encouraging online creativity and new developments? Avenue 25 is one of the leading Arizona advertising agencies. Unparalleled customer service, creative design and internet marketing have always been our strong points. We're the leading graphic designer Phoenix has to offer, and we are also ranked as a top web designer Phoenix Arizona has to offer. ![]() ![]() ![]() Posted By Rusty- President/CEO on November 30, 2009
Ask any local country listener for the best voice in the Valley and you'll hear "Big Shoe Stu!" He's the voice of country but without the accent. That's just part of what makes him our favorite local male vo talent. The rest is his creativity, experience, ability to "make it happen" when you need it (usually yesterday,) his high-tech, in-home sound "STU"dio, and his uncanny ability to come up with any voice or dialect you need on command. So how do we win those awards? Amazing talent like Big Shoe Stu Evans! Now we don't usually gush, but this guy is GOOD! And he really does wear a size 15 shoe! Just between you and us...here's his number 602-692-8688. (You'll thank us for this one.) Avenue 25 is a full service Arizona advertising agency, Phoenix internet marketing company and web development firm since 1991. ![]() ![]() ![]() Posted By Rusty- President/CEO on November 25, 2009
![]() Ever wonder how those images got to be at the top of a Google search page? Depending upon the search words, Google will often times display several related photos out of the billions it has discovered. When you click on one of these images, you will be taken to that website. Here's how to do it. You don't have to be a web developer or internet marketing pro, but you will need to know a bit more than the average Joe. 1. Create a file name for the image that uses the key words and separate the words with a hyphen. Here roulette-wheel.jpg would be good. 2. Create an appropriate Image Alt attribute and Title attribute using the same key words such as <img src="roulette-wheel.jpg" alt="Roulette Wheel" title="Roulette Wheel">. 3. Google likes big images so make it a respectable size and add the size information to the Image Tag. It might look like this: <img src="roulette-wheel.jpg" alt="Roulette Wheel" title="Roulette Wheel" width="500" height="350">. 4. Content near the image is important, so make sure the words Roulette Wheel are near the image. 5. Finally, optimize the rest of your web page for those keywords for best results. SEE YOU AT THE TOP! Avenue 25 has been named as one of the top three Phoenix web design firms. Our services include Phoenix internet marketing, website design and development, graphic design, online Phoenix software development and full advertising services. ![]() ![]() ![]() Posted By Rusty- President/CEO on November 18, 2009
Gotta love it when a prospective client tells you he called 2 of your current clients and heard such rave reviews that he didn't need to call anyone else!Thanks guys! ![]() ![]() ![]() Posted By Rusty- President/CEO on November 13, 2009
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Okay, so you have a great web design. Now you’re wondering where the business is. “Build it and they will come” as Kevin Costner believed in the movie Field of Dreams is a common misconception among those with little or no website experience. So here’s an abridged step by step lesson on web design and internet marketing. 
We are only a leading Phoenix web design firm and Phoenix internet marketing agency, because web design, development and internet marketing is our passion! For almost 20 years we have been contributing to the latest advancements in web development, and web design, not because we have to, but because we can. Believe me, it’s never dull around here. Every day at work is like recess to us. But our clients love us because they know we’re on top of things and will always be pushing them up the ladder.
You may have heard by now that Google intends to add website load time to its ranking algorithm in 2010. That means if your website doesn’t live up to Google’s speed requirements, you could lose your Google position. Google would like web pages to be 100k or less in size. Although speed isn’t the only ranking factor, this has big implications.


