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Social Media Marketing Lesson #1: TWITTER Values
Many of you probably “Tweet” but is it the right social media tool for your business? Over the next few weeks, we’ll be covering  8 social media web sites to help you decide. Here’s the scoop on Twitter.     What it is: Twitter has been termed a “micro-blogging” site. It allows you to post and send short 140 character messages about anything happening with you, your business or web site at the moment. It also allows you to add short URL links in the Tweet.   --  SEO Value:  Low   – Although a tweet might momentarily rank high in searches, it’s of little value to your web site. URLs in your tweets are too short for SEO use.  --   WEBSITE TRAFFIC Value:  Medium   – If you’re very good at it, there is big potential to drive traffic to your website. But it’s a dodgy undertaking. Many try it, few succeed. Successful ones put lots of time and creativity into it or they hire a pro.   --   BRANDING Value:  High  – Let your fingers fly! Twitter is an excellent tool to promote your brand to current customers. It integrates well with your website driving interested visitors to your Twitter page where (if you’re not a twit) your engaging and creative communication skills give personality to your brand developing loyalty and "Re-Tweets" of your witty and interesting comments.  --  CUSTOMER COMMUNICATION Value:   High   – Twitter is a great communication tool to tell your customers what’s happening at your business at this very moment, one sweet tweet at a time. Use programs like TwitJump to see what people are saying about you and your competitors. Need more help? Let Avenue 25 set up a social media marketing program for your business or organization. We are a full-service, boutique Phoenix advertising agency with the top Phoenix web designers, website developers and internet marketing professionals on staff. We'll do it for you or we'll teach you how to do it yourself.